# UTM Tracking

Moongate supports UTM tracking. UTM tracking is enabled by appending `?utm_(anything-you-want-to-track)=(anything)` to the back of your campaign’s URL. Multiple parameters can be tracked at the same time; simply add `&utm_(anything-you-want-to-track)=(anything)` after the first UTM parameter. Typical values for the ‘(anything-you-want-to-track)’ fields include source, medium, campaign, term, and content.

For instance, you could distribute a link to your event via Instagram with the UTM parameter `?utm_source=instagram` (where `(anything-you-want-to-track) = source` and `(anything) = instagram`) in the URL, enabling you to view which ticket transactions originated from Instagram. An example URL would be formatted as follows: <https://app.moongate.id/events/moongatedemo?utm_source=instagram>

Clicking on an individual transaction from the portal displays the UTM data associated with that transaction, if any. UTM data is also visible within the corresponding CSV export.

<div align="left"><figure><img src="/files/vgpLG4NHslqaWgpPCVcy" alt=""><figcaption></figcaption></figure></div>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.moongate.id/merchant-guide/customer-insights/utm-tracking.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.